SEGA's Net Sales drop 42% in latest financial report

SEGA wrote:The economy still remained in the condition requiring further time for full recovery due to uncertainty towards a downswing in overseas economies arising from factors such as the slowdown of growth in the economies of emerging countries and European debt crisis,

IGN wrote:SEGA's most recent financial earnings report was not a wholly positive one.

Reporting a decrease of 42 percent in net sales, the publisher reports sales earnings of ¥52.9 billion ($426 million), operating losses of ¥9.5 billion ($76 million), and net losses of ¥7.9 billion ($63.8 million).

Forbes wrote:It’s looking like their recent shift to mobile and PC wasn’t such a great idea after all.

Source: [1] [2]


Sonic's expression says it all.

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Sega needs to realize you can't just jump into the mobile and PC market and expect to be popular right away. It's sad to see a company that was once up so high, can be in such a bad situation, even with it being merged with a huge pachinko company.

I mean this was honestly kind of expected. They'd already been releasing a few titles on mobile in the past, they should've noted what profits they were getting from them before deciding they could run the company solely off of mobile games. It's not going to work.

I honestly don't even care that much, SEGA can go bankrupt and I wouldn't make a huge deal out of it. (somebody could buy out their bigger IPs anyway and make better use of them)

Winters Thief Zero wrote:Somebody could buy out their bigger IPs anyway and make better use of them.

Yea, like Nintendo or Sony.

SEGA, I am surprised you've held out for this long.

But I think it's time you pulled the plug. You aren't doing yourself any favors either by relying on Sonic Boom.

I honestly don't understand why they've done this to Sonic(as in not just Sonic Boom. the direction he went with the more modern games). They really could've thrown him in a better direction(see Sonic Generations; they clearly did something right there and then they fall short with Lost World and Boom). Sonic is all SEGA really had after that disaster of a hook up console mountain.

As someone who loves Sonic a lot I am disheartened.

I may not have been the biggest SEGA fan or even played any other SEGA franchises but it's still very sad to see.

Sadly I'm not surprised that much by such a decrease, with the decisions Sega has made recently. I honestly don't care much for Sega, I had one of their systems but I don't know much outside of Sonic the Hedgehog, nor am I that interested. Despite that, it's sad to see Sega in this state, it really is. Hopefully they can eventually turn things around or sadly tun into a distant memory. It would be sad to see them and Sonic disappear.

It's sad that Sega is been going south for the last few years and if Nintendo did not sign the deal with them they would be in ever worse shape. I hope they can also turn it around soon though since they have many good IP's that many people enjoy.