Zelda Wii U will be Nintendo's only playable game at E3?

Nintendo has reveled that Zelda Wii U will be there only playable game on the show floor.

PR email wrote:E3: Nintendo changes its approach to the show every year. This June, Nintendo will focus its attentions on the upcoming game in The Legend of Zelda series. The Wii U version of the game will be playable for the first time on the E3 show floor, and it will be the only playable game Nintendo presents at the show, in order to provide attendees a complete immersion. Additional information about Nintendo’s E3 plans will be announced in the future.

Source

I guess they will have a huge Zelda setup then even if it seems like a waste to only have one game playable.

WTF

This really seems like a bad move. I understand why it should be the focus, but there should be at least a few other playable titles on 3DS. As long as they at least show off other games that aren't playable I suppose it isn't too big a deal but it will make Nintendo's booth pretty depressing.

I can see where they're coming from. Providing attendees a complete immersion, I don't think that's a bad idea once in awhile. So they can make of their E3 appearances feel much different than the last. I can imagine that booth where only The Legend of Zelda Wii U is playable to go all out on the Zelda theme. Such as Nintendo staff dressing as Link. This must be where Zelda's Anniversary begins. Though the lack of anything to else to play there is disappointing. I can see it being a Zelda fan's dream come true.

My guess is that Nintendo doesn't want to show Sony or M$ it's hand prematurely.